How industry trends align with Customodal’s approach to delivering long-term value
The Transportation Intermediaries Association (TIA) recently hosted its annual Capital Ideas Conference in San Antonio, gathering transportation intermediaries and logistics leaders from across the country. Among the attendees was Mike Eberl, CEO of Customodal, who joined peers in exploring how companies are adapting to shifting market dynamics and preparing for sustainable growth.
While the freight industry continues to navigate a challenging environment, several clear themes emerged from the conference—many of which reinforce the strategies Customodal has long embraced.
Resilience in a Freight Recession: Fundamentals Matter
Despite ongoing economic headwinds, a number of logistics companies are finding ways to succeed in the current freight recession. As highlighted throughout the event, companies that stay focused on executional excellence, positive culture, and strong fundamentals are those best positioned for long-term success.
At Customodal, this focus is embedded in the company’s DNA. The team’s disciplined approach to service delivery, attention to detail, and consistency in performance are key reasons why clients continue to trust Customodal through market cycles—both in downturns and during times of growth.
Earning Loyalty in a Post-COVID Sales Environment
Another recurring discussion centered on changes in the spot load sales cycle. Attendees noted that the process has become longer and more relationship-driven, with shippers increasingly loyal to partners who proved reliable during the COVID-19 pandemic. That shift in loyalty reflects a renewed emphasis on trust, communication, and follow-through.
Customodal’s commitment to proactive communication and credibility in every client interaction has positioned the company well in this new environment. By prioritizing responsiveness and long-term value over transactional wins, Customodal builds relationships that outlast market fluctuations.
Carrier Relationships: A Core Part of the Strategy
Strong carrier partnerships are becoming even more critical as capacity tightens and service expectations rise. The conference underscored the importance of investing in carrier sales processes that prioritize engagement, trust, and mutual success.
Customodal has consistently recognized the role that carrier relationships play in delivering seamless customer experiences. The company’s carrier team is structured to support long-term partnerships with reliable carriers—ensuring consistent service, better load visibility, and a more resilient network for customers.
Technology Meets Talent: A Balanced Investment
Perhaps one of the most thought-provoking moments of the conference came when a speaker posed the question:
“How much do you spend on technology each year—and how much are you investing in training your team?”
This struck a chord with many in attendance, as it highlighted a common imbalance in logistics organizations. While technology continues to transform the industry, it’s the people behind the systems who truly drive performance.
Customodal has long understood this balance. While the company leverages cutting-edge logistics technology to enhance transparency, automation, and efficiency, it equally prioritizes team development and operational training. This dual investment ensures that customers benefit from both the best tools—and the best people—in the industry.
Looking Ahead
The 2025 TIA Capital Ideas Conference served as a timely reflection of the freight industry’s evolving priorities. For Customodal, it was also a validation of the company’s core strategies: staying grounded in the fundamentals, investing in relationships, and empowering people with the right tools and training.
As the industry continues to change, Customodal remains committed to helping clients navigate uncertainty with confidence—delivering consistent results, transparent communication, and partnership that endures.
Get Started With Customodal TODAY!: