---
title: Logistics Glossary
description: Logistics is full of industry terms. Our brief logistics glossary will help you understand common concepts and terms like 3PL and more.
image: https://blog.customodal.com/hubfs/Imported_Blog_Media/logistics-glossary-e1692987391940.jpg
---

This is a search field with an auto-suggest feature attached.

- There are no suggestions because the search field is empty.

# Logistics Glossary

TAGS:

- [Blog](https://blog.customodal.com/tag/blog)
- [3pl](https://blog.customodal.com/tag/3pl)
- [Logistics](https://blog.customodal.com/tag/logistics)
- [Freight Brokerage](https://blog.customodal.com/tag/freight-brokerage)
- [Inbound Freight](https://blog.customodal.com/tag/inbound-freight)
- [Digital Freight Management](https://blog.customodal.com/tag/digital-freight-management)
- [Shipping](https://blog.customodal.com/tag/shipping)
- [supply chain](https://blog.customodal.com/tag/supply-chain)
- [Freight Costs](https://blog.customodal.com/tag/freight-costs)
- [Outbound Freight](https://blog.customodal.com/tag/outbound-freight)
- [Specialized Freight Management](https://blog.customodal.com/tag/specialized-freight-management)
- [Technology](https://blog.customodal.com/tag/technology)
- [Freight Forwarding](https://blog.customodal.com/tag/freight-forwarding)
- [TMS](https://blog.customodal.com/tag/tms)
- [LTL](https://blog.customodal.com/tag/ltl)
- [freight](https://blog.customodal.com/tag/freight)
- [Featured](https://blog.customodal.com/tag/featured)
- [Freight Savings](https://blog.customodal.com/tag/freight-savings)
- [Logistics Planning](https://blog.customodal.com/tag/logistics-planning)
- [Controlling Costs](https://blog.customodal.com/tag/controlling-costs)
- [Digital Freight Brokering](https://blog.customodal.com/tag/digital-freight-brokering)
- [supply chain challenges](https://blog.customodal.com/tag/supply-chain-challenges)
- [avoid extra fees](https://blog.customodal.com/tag/avoid-extra-fees)
- [Inbound-Outbound Freight](https://blog.customodal.com/tag/inbound-outbound-freight)
- [Strategic Logistics](https://blog.customodal.com/tag/strategic-logistics)
- [manufacturing](https://blog.customodal.com/tag/manufacturing)
- [outbound](https://blog.customodal.com/tag/outbound)
- [Critical Infrastructure](https://blog.customodal.com/tag/critical-infrastructure)
- [FLEX Outbound Freight](https://blog.customodal.com/tag/flex-outbound-freight)
- [Tracking](https://blog.customodal.com/tag/tracking)
- [import](https://blog.customodal.com/tag/import)
- [sustainability](https://blog.customodal.com/tag/sustainability)
- [visibility](https://blog.customodal.com/tag/visibility)
- [API](https://blog.customodal.com/tag/api)
- [Compliance](https://blog.customodal.com/tag/compliance)
- [EXACT Inbound](https://blog.customodal.com/tag/exact-inbound)
- [EXACT Inbound Freight](https://blog.customodal.com/tag/exact-inbound-freight)
- [Freight Cost Tracking](https://blog.customodal.com/tag/freight-cost-tracking)
- [Outbound Freight Savings](https://blog.customodal.com/tag/outbound-freight-savings)
- [Precision ROI](https://blog.customodal.com/tag/precision-roi)
- [Project-based Logistics](https://blog.customodal.com/tag/project-based-logistics)
- [Vendor Performance](https://blog.customodal.com/tag/vendor-performance)
- [documentation](https://blog.customodal.com/tag/documentation)
- [export](https://blog.customodal.com/tag/export)
- [freight claim](https://blog.customodal.com/tag/freight-claim)
- [freight management](https://blog.customodal.com/tag/freight-management)
- [inbound freight costs](https://blog.customodal.com/tag/inbound-freight-costs)
- [incoterms](https://blog.customodal.com/tag/incoterms)
- [meet the team](https://blog.customodal.com/tag/meet-the-team)
- [ocean freight](https://blog.customodal.com/tag/ocean-freight)
- [parcel](https://blog.customodal.com/tag/parcel)
- [save money](https://blog.customodal.com/tag/save-money)
- [supplychain](https://blog.customodal.com/tag/supplychain)
- [Carrier Selection](https://blog.customodal.com/tag/carrier-selection)
- [Critical Freight](https://blog.customodal.com/tag/critical-freight)
- [Data Driven](https://blog.customodal.com/tag/data-driven)
- [Freight Claims](https://blog.customodal.com/tag/freight-claims)
- [Risk Mitigation](https://blog.customodal.com/tag/risk-mitigation)
- [Turnaround Logistics](https://blog.customodal.com/tag/turnaround-logistics)
- [Uptime](https://blog.customodal.com/tag/uptime)
- [current events](https://blog.customodal.com/tag/current-events)
- [inbound](https://blog.customodal.com/tag/inbound)
- [priority1](https://blog.customodal.com/tag/priority1)
- [recession](https://blog.customodal.com/tag/recession)
- [shipping delay](https://blog.customodal.com/tag/shipping-delay)
- [4pl](https://blog.customodal.com/tag/4pl)
- [Analytics](https://blog.customodal.com/tag/analytics)
- [Customs](https://blog.customodal.com/tag/customs)
- [Dock Management](https://blog.customodal.com/tag/dock-management)
- [Downtime](https://blog.customodal.com/tag/downtime)
- [FLEX Freight Control](https://blog.customodal.com/tag/flex-freight-control)
- [Heavy Haul](https://blog.customodal.com/tag/heavy-haul)
- [International](https://blog.customodal.com/tag/international)
- [SDK](https://blog.customodal.com/tag/sdk)
- [Strategic Outsourcing](https://blog.customodal.com/tag/strategic-outsourcing)
- [book review](https://blog.customodal.com/tag/book-review)
- [canada](https://blog.customodal.com/tag/canada)
- [covid 19](https://blog.customodal.com/tag/covid-19)
- [customodal way](https://blog.customodal.com/tag/customodal-way)
- [delivery](https://blog.customodal.com/tag/delivery)
- [digital freight broking](https://blog.customodal.com/tag/digital-freight-broking)
- [exports](https://blog.customodal.com/tag/exports)
- [freight broker](https://blog.customodal.com/tag/freight-broker)
- [ftl](https://blog.customodal.com/tag/ftl)
- [holidays](https://blog.customodal.com/tag/holidays)
- [in the news](https://blog.customodal.com/tag/in-the-news)
- [logisitics](https://blog.customodal.com/tag/logisitics)
- [mike eberl](https://blog.customodal.com/tag/mike-eberl)
- [news](https://blog.customodal.com/tag/news)
- [oceanfreight](https://blog.customodal.com/tag/oceanfreight)
- [packaging](https://blog.customodal.com/tag/packaging)
- [rates](https://blog.customodal.com/tag/rates)
- [save on freight](https://blog.customodal.com/tag/save-on-freight)
- [save on shipping](https://blog.customodal.com/tag/save-on-shipping)
- [shipping news](https://blog.customodal.com/tag/shipping-news)
- [shipping solutions](https://blog.customodal.com/tag/shipping-solutions)
- [small parcel audit](https://blog.customodal.com/tag/small-parcel-audit)
- [small parcel refunds](https://blog.customodal.com/tag/small-parcel-refunds)
- [truckload](https://blog.customodal.com/tag/truckload)
- [update](https://blog.customodal.com/tag/update)
- [2022](https://blog.customodal.com/tag/2022)
- [2022 shipping expectations](https://blog.customodal.com/tag/2022-shipping-expectations)
- [Alaska](https://blog.customodal.com/tag/alaska)
- [Carbon Accounting](https://blog.customodal.com/tag/carbon-accounting)
- [Cold Chain](https://blog.customodal.com/tag/cold-chain)
- [Customs Broker](https://blog.customodal.com/tag/customs-broker)
- [EXACT](https://blog.customodal.com/tag/exact)
- [Electrical Utilities](https://blog.customodal.com/tag/electrical-utilities)
- [Freight Control](https://blog.customodal.com/tag/freight-control)
- [Green Logistics](https://blog.customodal.com/tag/green-logistics)
- [Hawaii](https://blog.customodal.com/tag/hawaii)
- [Hazmat](https://blog.customodal.com/tag/hazmat)
- [In-House Fleet vs Virtual Fleet](https://blog.customodal.com/tag/in-house-fleet-vs-virtual-fleet)
- [Inbound Shipping Skills](https://blog.customodal.com/tag/inbound-shipping-skills)
- [Inventory Management](https://blog.customodal.com/tag/inventory-management)
- [JIT](https://blog.customodal.com/tag/jit)
- [Jones Act](https://blog.customodal.com/tag/jones-act)
- [LCL](https://blog.customodal.com/tag/lcl)
- [Maintenance Logistics](https://blog.customodal.com/tag/maintenance-logistics)
- [Midwest](https://blog.customodal.com/tag/midwest)
- [Oversized](https://blog.customodal.com/tag/oversized)
- [Puerto Rico](https://blog.customodal.com/tag/puerto-rico)
- [Reverse Logistics](https://blog.customodal.com/tag/reverse-logistics)
- [air freight](https://blog.customodal.com/tag/air-freight)
- [all risk shippers protection](https://blog.customodal.com/tag/all-risk-shippers-protection)
- [asset based](https://blog.customodal.com/tag/asset-based)
- [automated audits](https://blog.customodal.com/tag/automated-audits)
- [automated refunds](https://blog.customodal.com/tag/automated-refunds)
- [benjamin lorr](https://blog.customodal.com/tag/benjamin-lorr)
- [broker](https://blog.customodal.com/tag/broker)
- [bullwhip](https://blog.customodal.com/tag/bullwhip)
- [carmack](https://blog.customodal.com/tag/carmack)
- [central wisconsin manufacturing](https://blog.customodal.com/tag/central-wisconsin-manufacturing)
- [cheap logistics](https://blog.customodal.com/tag/cheap-logistics)
- [china](https://blog.customodal.com/tag/china)
- [choose local](https://blog.customodal.com/tag/choose-local)
- [cip](https://blog.customodal.com/tag/cip)
- [coronavirus](https://blog.customodal.com/tag/coronavirus)
- [covid19](https://blog.customodal.com/tag/covid19)
- [cpt](https://blog.customodal.com/tag/cpt)
- [ctb](https://blog.customodal.com/tag/ctb)
- [cybersecurity](https://blog.customodal.com/tag/cybersecurity)
- [dan hendrickson](https://blog.customodal.com/tag/dan-hendrickson)
- [dap](https://blog.customodal.com/tag/dap)
- [dayton freight](https://blog.customodal.com/tag/dayton-freight)
- [ddu](https://blog.customodal.com/tag/ddu)
- [diy shipping](https://blog.customodal.com/tag/diy-shipping)
- [double brokering](https://blog.customodal.com/tag/double-brokering)
- [e-commerce](https://blog.customodal.com/tag/e-commerce)
- [ebol](https://blog.customodal.com/tag/ebol)
- [exporting](https://blog.customodal.com/tag/exporting)
- [factoring](https://blog.customodal.com/tag/factoring)
- [freight damage](https://blog.customodal.com/tag/freight-damage)
- [freight jobs](https://blog.customodal.com/tag/freight-jobs)
- [freightforwarding](https://blog.customodal.com/tag/freightforwarding)
- [from the forest](https://blog.customodal.com/tag/from-the-forest)
- [fuel surcharge](https://blog.customodal.com/tag/fuel-surcharge)
- [fulltruckload](https://blog.customodal.com/tag/fulltruckload)
- [glossary](https://blog.customodal.com/tag/glossary)
- [holiday shipping](https://blog.customodal.com/tag/holiday-shipping)
- [how to switch ltl](https://blog.customodal.com/tag/how-to-switch-ltl)
- [importing](https://blog.customodal.com/tag/importing)
- [inboundfreight](https://blog.customodal.com/tag/inboundfreight)
- [industry 4.0](https://blog.customodal.com/tag/industry-4-0)
- [insurance](https://blog.customodal.com/tag/insurance)
- [insurance claim](https://blog.customodal.com/tag/insurance-claim)
- [last mile](https://blog.customodal.com/tag/last-mile)
- [location](https://blog.customodal.com/tag/location)
- [logistics coordinator](https://blog.customodal.com/tag/logistics-coordinator)
- [low cost shipping](https://blog.customodal.com/tag/low-cost-shipping)
- [maritimeshipping](https://blog.customodal.com/tag/maritimeshipping)
- [michael standley](https://blog.customodal.com/tag/michael-standley)
- [mycarrier](https://blog.customodal.com/tag/mycarrier)
- [newsletter](https://blog.customodal.com/tag/newsletter)
- [non-performance refunds](https://blog.customodal.com/tag/non-performance-refunds)
- [ocean shipping](https://blog.customodal.com/tag/ocean-shipping)
- [onboarding](https://blog.customodal.com/tag/onboarding)
- [our values](https://blog.customodal.com/tag/our-values)
- [outboundfreight](https://blog.customodal.com/tag/outboundfreight)
- [outsource](https://blog.customodal.com/tag/outsource)
- [overview](https://blog.customodal.com/tag/overview)
- [pallet](https://blog.customodal.com/tag/pallet)
- [pandemic](https://blog.customodal.com/tag/pandemic)
- [parcel audit](https://blog.customodal.com/tag/parcel-audit)
- [parcel refunds](https://blog.customodal.com/tag/parcel-refunds)
- [parcel shipping](https://blog.customodal.com/tag/parcel-shipping)
- [partnership](https://blog.customodal.com/tag/partnership)
- [permits](https://blog.customodal.com/tag/permits)
- [predications](https://blog.customodal.com/tag/predications)
- [purchasing management](https://blog.customodal.com/tag/purchasing-management)
- [questions](https://blog.customodal.com/tag/questions)
- [reshoring](https://blog.customodal.com/tag/reshoring)
- [risk management](https://blog.customodal.com/tag/risk-management)
- [rose george](https://blog.customodal.com/tag/rose-george)
- [routing guide](https://blog.customodal.com/tag/routing-guide)
- [save time](https://blog.customodal.com/tag/save-time)
- [sea freight](https://blog.customodal.com/tag/sea-freight)
- [seafreight](https://blog.customodal.com/tag/seafreight)
- [shipment](https://blog.customodal.com/tag/shipment)
- [shipping 101](https://blog.customodal.com/tag/shipping-101)
- [shipping clerk](https://blog.customodal.com/tag/shipping-clerk)
- [shipping costs](https://blog.customodal.com/tag/shipping-costs)
- [skid](https://blog.customodal.com/tag/skid)
- [staff](https://blog.customodal.com/tag/staff)
- [standley](https://blog.customodal.com/tag/standley)
- [supply chain resilience](https://blog.customodal.com/tag/supply-chain-resilience)
- [team](https://blog.customodal.com/tag/team)
- [testimonial](https://blog.customodal.com/tag/testimonial)
- [trade show shipping](https://blog.customodal.com/tag/trade-show-shipping)
- [transportation](https://blog.customodal.com/tag/transportation)
- [transportation management](https://blog.customodal.com/tag/transportation-management)
- [truck broker](https://blog.customodal.com/tag/truck-broker)
- [truckload specialist](https://blog.customodal.com/tag/truckload-specialist)
- [ups shipping](https://blog.customodal.com/tag/ups-shipping)
- [yellow](https://blog.customodal.com/tag/yellow)

#### Recent Articles

[ How Manufacturers Can Lower LTL Costs Without Hurting Service ](https://blog.customodal.com/how-manufacturers-can-lower-ltl-costs-without-hurting-service)

[ When Should Manufacturers Rebid Freight Contracts? ](https://blog.customodal.com/when-should-manufacturers-rebid-freight-contracts)

[ LTL vs Truckload: Which Is More Cost-Effective for Manufacturers? ](https://blog.customodal.com/ltl-vs-truckload-which-is-more-cost-effective-for-manufacturers)

[ How to Audit Your Freight Spend in 30 Days ](https://blog.customodal.com/how-to-audit-your-freight-spend-in-30-days)

[ Contract Freight vs Spot Freight for Manufacturers ](https://blog.customodal.com/contract-freight-vs-spot-freight-for-manufacturers)

[** PREVIOUS ARTICLE ](https://blog.customodal.com/whats-the-difference-between-skid-and-pallet)

[ NEXT ARTICLE ** ](https://blog.customodal.com/your-guide-to-holiday-parcel-shipping)

[Customodaladmin](https://blog.customodal.com/author/customodaladmin) December 15, 2021

Share:

- [![facebook](https://blog.customodal.com/hubfs/facebook.svg) ](https://www.facebook.com/share.php?u=https://blog.customodal.com/logistics-glossary)
- [![twitter](https://blog.customodal.com/hubfs/twitter.svg)](https://twitter.com/intent/tweet?original_referer=https://blog.customodal.com/logistics-glossary&url=https://blog.customodal.com/logistics-glossary&source=tweetbutton&text=Logistics%20Glossary)
- [![linkdin](https://blog.customodal.com/hubfs/Linkdin.svg)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.customodal.com/logistics-glossary)

![Logistics Glossary](https://blog.customodal.com/hubfs/Imported_Blog_Media/logistics-glossary-e1692987391940.jpg)

There are lots of industry terms in the logistics world! We’ve put together this brief logistics glossary to help you get familiar with some of the common terms and concepts you might come across.

**3PL:** Source and arrange services from transportation to warehousing and many things in between on behalf of a client. Learn more [here](https://customodal.com/blog/3pl-vs-4pl-vs-freight-forwarder-do-you-know-the-difference/).

**Bullwhip Effect:** Companies constantly have to predict what customers will want to buy. Without a crystal ball, they must predict based on factors such as industry trends, supply chain structure, and inventory. The Bullwhip Effect is a term used to describe when there is a disruption in this complex shipping process. Learn more [here](https://customodal.com/blog/what-is-the-bullwhip-effect/).

**Digital Freight Broker:** A digital freight broker connects shippers and trucking companies via mobile apps or online marketplaces. Learn more [here](https://customodal.com/blog/what-is-a-digital-freight-broker/).

**Double-Brokering:** Double brokering occurs when a freight broker accepts a shipment and gives it to another freight broker WITHOUT telling the customer. Learn more [here](https://customodal.com/blog/what-is-double-brokering/). 

**Expedited Shipping:** Expedited shipping is a method that’s faster than standard shipping. Usually, expedited loads don’t stop anywhere between the pickup and delivery locations, so the transit time is shorter.Learn more [here](https://customodal.com/blog/expedited-shipping-a-primer/).

**Freight Broker:** The individual or company that oversees the logistics of effective shipping and handling. Learn more [here](https://customodal.com/blog/freight-broker-and-freight-broker-agent-whats-the-difference/).

**Freight Insurance:** Additional protection that covers your cargo in case of loss or damage. Learn more [here](https://customodal.com/blog/what-to-know-about-freight-insurance/).

**HAZMAT Shipping:** The shipping of hazardous materials. Shipping hazardous materials (HAZMAT) include more than highly toxic chemicals and nuclear waste. Dangerous goods include nail polish, perfume, batteries, and even hairspray. Learn more [here](https://customodal.com/blog/hazmat-basics-of-shipping-hazardous-materials/).

**Inbound Freight:** Refers to the raw products and materials coming into a business from a supplier or vendor. Learn more [here](https://customodal.com/blog/inbound-vs-outbound-freight-4-key-differences/).

**Incoterms:** Defined in laymen’s terms, Incoterms are simply a way to clarify the roles and responsibilities of those involved in the shipping process. Learn more [here](https://customodal.com/blog/incoterms-defined-in-laymens-terms/).

**Industry 4.0:** Industry 4.0, otherwise known as the Fourth Industrial Revolution, is the continual automation of traditional manufacturing and industrial practices using modern smart technology. Smart factories, 3D printing, and smart sensors are just a few examples. Learn more [here](https://customodal.com/blog/what-is-industry-4-0/).

**LTL Shipping:** Less than truckload shipping, or “LTL” in industry slang,  is a cost-effective alternative for smaller shipments that won’t completely fill a truck. Learn more [here](https://customodal.com/blog/ltl-shipping-the-basics/).

**NMFC Code:** In the world of shipping, a National Motor Freight Classification or NMFC code is used to help define and regulate products. In LTL shipping. An NMFC code is an industry-wide method of defining freight. Learn more [here](https://customodal.com/blog/what-is-an-nmfc-code/).

**Outbound Freight:** Refers to the finished products going out of a business to the customer or distribution channel. Learn more [here](https://customodal.com/blog/inbound-vs-outbound-freight-4-key-differences/).

**Parcel Shipping:** Parcel shipping is the shipment of boxed items that weigh 100-150 pounds or less, depending on the carrier. These are smaller packages that are easy to move by one person without assistance. Learn more [here](https://customodal.com/blog/parcel-shipping-a-primer/).

**Transportation Management System (TMS):** [Gartner](https://www.gartner.com/en/information-technology/glossary/tms-transportation-management-system), a global research and advisory company, defines a transportation management system or TMS as a solution that “is used to plan freight movements, do freight rating and shopping across all modes, select the appropriate route and carrier, and manage freight bills and payments.” Learn more [here](https://customodal.com/blog/tms-101-every-shipper-needs-a-transportation-management-system/).

**Truckload Shipping:** Truckload shipping is when a shipper books an entire truck or tractor trailer for a load. The idea is to fill the tractor trailer to capacity. Truckload shipments are generally picked up in one place and then dropped off at another location, usually without any stops along the way. Learn more [here](https://customodal.com/blog/truckload-shipping-a-primer/).

**Vendor Validation:** Vendor validation is the process that confirms a supplier as a legitimate entity. Learn more [here](https://customodal.com/blog/vendor-validation-101-what-is-it-and-why-it-matters/).

Customodal designs, executes and optimizes transportation logistics programs for businesses of all sizes to support client strategy and enhance client competitive advantage. Carrier negotiation, shipment execution, tracking and tracing, freight bill audit, performance scorecards, and supply chain visibility are all components of the Customodal value add.

 

[glossary](https://blog.customodal.com/tag/glossary)

## Related Articles

[![National Logistics Day Celebrated on June 28](https://blog.customodal.com/hubfs/Imported_Blog_Media/national-logistics-day-e1692987701831-1.jpg) ](https://blog.customodal.com/national-logistics-day-celebrated-on-june-28)

## [National Logistics Day Celebrated on June 28](https://blog.customodal.com/national-logistics-day-celebrated-on-june-28)

 Celebrating National Logistics Day Annually, National Logistics Day ™ on June 28th promotes appreciation for the important role the logistics...

[Read More >](https://blog.customodal.com/national-logistics-day-celebrated-on-june-28)

[Customodaladmin](https://blog.customodal.com/author/customodaladmin)

 Jun 2021

[![Why Work with a 3PL that Has Experience](https://blog.customodal.com/hubfs/why-work-with-experienced-3pl.webp) ](https://blog.customodal.com/why-work-with-a-3pl-that-has-experience)

## [Why Work with a 3PL that Has Experience](https://blog.customodal.com/why-work-with-a-3pl-that-has-experience)

 Working with a third-party logistics (3PL) provider that has experience can bring several benefits to your business. Here are some reasons why you...

[Read More >](https://blog.customodal.com/why-work-with-a-3pl-that-has-experience)

[Mike Eberl](https://blog.customodal.com/author/mike-eberl)

 Apr 2023

[![Meet Customodal Logistics Coordinator Dan Henrickson](https://blog.customodal.com/hubfs/logistics-coordinator-customodal.webp) ](https://blog.customodal.com/meet-customodal-logistics-coordinator-dan-henrickson)

## [Meet Customodal Logistics Coordinator Dan Henrickson](https://blog.customodal.com/meet-customodal-logistics-coordinator-dan-henrickson)

 Logistics coordinators play an important role! Meet Dan Hendrickson, logistics coordinator at Customodal. Dan is from Marshfield and has an...

[Read More >](https://blog.customodal.com/meet-customodal-logistics-coordinator-dan-henrickson)

[Customodaladmin](https://blog.customodal.com/author/customodaladmin)

 May 2022

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Customodaladmin",
    "url" : "https://blog.customodal.com/author/customodaladmin"
  },
  "dateModified" : "2024-09-16T12:34:35.079Z",
  "datePublished" : "2021-12-15T13:41:47.000Z",
  "headline" : "Logistics Glossary",
  "image" : [ "https://blog.customodal.com/hubfs/Imported_Blog_Media/logistics-glossary-e1692987391940.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.customodal.com/logistics-glossary",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.customodal.com/hubfs/CM-TF-Stacked%20.jpg"
    },
    "name" : "Customodal Inc"
  }
}
```