---
title: Your Success is Determined by How You Use Your “Zoom”.
description: "\"220x: Maximum Detail, Minimum Panorama. Just like childhood telescope views focused on minute details, your organization is overly consumed by managing every aspect of shipments—shopping carriers, tracking, and handling claims. The real issue? Employees spend more time and money on micromanaging than the savings gained, leading to hidden financial losses.\""
image: https://blog.customodal.com/hubfs/Imported_Blog_Media/84772039_l-min.jpg
---

This is a search field with an auto-suggest feature attached.

- There are no suggestions because the search field is empty.

# Your Success is Determined by How You Use Your “Zoom”.

TAGS:

- [Blog](https://blog.customodal.com/tag/blog)
- [3pl](https://blog.customodal.com/tag/3pl)
- [Logistics](https://blog.customodal.com/tag/logistics)
- [Freight Brokerage](https://blog.customodal.com/tag/freight-brokerage)
- [Inbound Freight](https://blog.customodal.com/tag/inbound-freight)
- [Digital Freight Management](https://blog.customodal.com/tag/digital-freight-management)
- [Shipping](https://blog.customodal.com/tag/shipping)
- [supply chain](https://blog.customodal.com/tag/supply-chain)
- [Freight Costs](https://blog.customodal.com/tag/freight-costs)
- [Outbound Freight](https://blog.customodal.com/tag/outbound-freight)
- [Specialized Freight Management](https://blog.customodal.com/tag/specialized-freight-management)
- [Technology](https://blog.customodal.com/tag/technology)
- [Freight Forwarding](https://blog.customodal.com/tag/freight-forwarding)
- [TMS](https://blog.customodal.com/tag/tms)
- [LTL](https://blog.customodal.com/tag/ltl)
- [freight](https://blog.customodal.com/tag/freight)
- [Featured](https://blog.customodal.com/tag/featured)
- [Freight Savings](https://blog.customodal.com/tag/freight-savings)
- [Logistics Planning](https://blog.customodal.com/tag/logistics-planning)
- [Controlling Costs](https://blog.customodal.com/tag/controlling-costs)
- [Digital Freight Brokering](https://blog.customodal.com/tag/digital-freight-brokering)
- [supply chain challenges](https://blog.customodal.com/tag/supply-chain-challenges)
- [avoid extra fees](https://blog.customodal.com/tag/avoid-extra-fees)
- [Inbound-Outbound Freight](https://blog.customodal.com/tag/inbound-outbound-freight)
- [Strategic Logistics](https://blog.customodal.com/tag/strategic-logistics)
- [manufacturing](https://blog.customodal.com/tag/manufacturing)
- [outbound](https://blog.customodal.com/tag/outbound)
- [Critical Infrastructure](https://blog.customodal.com/tag/critical-infrastructure)
- [FLEX Outbound Freight](https://blog.customodal.com/tag/flex-outbound-freight)
- [Tracking](https://blog.customodal.com/tag/tracking)
- [import](https://blog.customodal.com/tag/import)
- [sustainability](https://blog.customodal.com/tag/sustainability)
- [visibility](https://blog.customodal.com/tag/visibility)
- [API](https://blog.customodal.com/tag/api)
- [Compliance](https://blog.customodal.com/tag/compliance)
- [EXACT Inbound](https://blog.customodal.com/tag/exact-inbound)
- [EXACT Inbound Freight](https://blog.customodal.com/tag/exact-inbound-freight)
- [Freight Cost Tracking](https://blog.customodal.com/tag/freight-cost-tracking)
- [Outbound Freight Savings](https://blog.customodal.com/tag/outbound-freight-savings)
- [Precision ROI](https://blog.customodal.com/tag/precision-roi)
- [Project-based Logistics](https://blog.customodal.com/tag/project-based-logistics)
- [Vendor Performance](https://blog.customodal.com/tag/vendor-performance)
- [documentation](https://blog.customodal.com/tag/documentation)
- [export](https://blog.customodal.com/tag/export)
- [freight claim](https://blog.customodal.com/tag/freight-claim)
- [freight management](https://blog.customodal.com/tag/freight-management)
- [inbound freight costs](https://blog.customodal.com/tag/inbound-freight-costs)
- [incoterms](https://blog.customodal.com/tag/incoterms)
- [meet the team](https://blog.customodal.com/tag/meet-the-team)
- [ocean freight](https://blog.customodal.com/tag/ocean-freight)
- [parcel](https://blog.customodal.com/tag/parcel)
- [save money](https://blog.customodal.com/tag/save-money)
- [supplychain](https://blog.customodal.com/tag/supplychain)
- [Carrier Selection](https://blog.customodal.com/tag/carrier-selection)
- [Critical Freight](https://blog.customodal.com/tag/critical-freight)
- [Data Driven](https://blog.customodal.com/tag/data-driven)
- [Freight Claims](https://blog.customodal.com/tag/freight-claims)
- [Risk Mitigation](https://blog.customodal.com/tag/risk-mitigation)
- [Turnaround Logistics](https://blog.customodal.com/tag/turnaround-logistics)
- [Uptime](https://blog.customodal.com/tag/uptime)
- [current events](https://blog.customodal.com/tag/current-events)
- [inbound](https://blog.customodal.com/tag/inbound)
- [priority1](https://blog.customodal.com/tag/priority1)
- [recession](https://blog.customodal.com/tag/recession)
- [shipping delay](https://blog.customodal.com/tag/shipping-delay)
- [4pl](https://blog.customodal.com/tag/4pl)
- [Analytics](https://blog.customodal.com/tag/analytics)
- [Customs](https://blog.customodal.com/tag/customs)
- [Dock Management](https://blog.customodal.com/tag/dock-management)
- [Downtime](https://blog.customodal.com/tag/downtime)
- [FLEX Freight Control](https://blog.customodal.com/tag/flex-freight-control)
- [Heavy Haul](https://blog.customodal.com/tag/heavy-haul)
- [International](https://blog.customodal.com/tag/international)
- [SDK](https://blog.customodal.com/tag/sdk)
- [Strategic Outsourcing](https://blog.customodal.com/tag/strategic-outsourcing)
- [book review](https://blog.customodal.com/tag/book-review)
- [canada](https://blog.customodal.com/tag/canada)
- [covid 19](https://blog.customodal.com/tag/covid-19)
- [customodal way](https://blog.customodal.com/tag/customodal-way)
- [delivery](https://blog.customodal.com/tag/delivery)
- [digital freight broking](https://blog.customodal.com/tag/digital-freight-broking)
- [exports](https://blog.customodal.com/tag/exports)
- [freight broker](https://blog.customodal.com/tag/freight-broker)
- [ftl](https://blog.customodal.com/tag/ftl)
- [holidays](https://blog.customodal.com/tag/holidays)
- [in the news](https://blog.customodal.com/tag/in-the-news)
- [logisitics](https://blog.customodal.com/tag/logisitics)
- [mike eberl](https://blog.customodal.com/tag/mike-eberl)
- [news](https://blog.customodal.com/tag/news)
- [oceanfreight](https://blog.customodal.com/tag/oceanfreight)
- [packaging](https://blog.customodal.com/tag/packaging)
- [rates](https://blog.customodal.com/tag/rates)
- [save on freight](https://blog.customodal.com/tag/save-on-freight)
- [save on shipping](https://blog.customodal.com/tag/save-on-shipping)
- [shipping news](https://blog.customodal.com/tag/shipping-news)
- [shipping solutions](https://blog.customodal.com/tag/shipping-solutions)
- [small parcel audit](https://blog.customodal.com/tag/small-parcel-audit)
- [small parcel refunds](https://blog.customodal.com/tag/small-parcel-refunds)
- [truckload](https://blog.customodal.com/tag/truckload)
- [update](https://blog.customodal.com/tag/update)
- [2022](https://blog.customodal.com/tag/2022)
- [2022 shipping expectations](https://blog.customodal.com/tag/2022-shipping-expectations)
- [Alaska](https://blog.customodal.com/tag/alaska)
- [Carbon Accounting](https://blog.customodal.com/tag/carbon-accounting)
- [Cold Chain](https://blog.customodal.com/tag/cold-chain)
- [Customs Broker](https://blog.customodal.com/tag/customs-broker)
- [EXACT](https://blog.customodal.com/tag/exact)
- [Electrical Utilities](https://blog.customodal.com/tag/electrical-utilities)
- [Freight Control](https://blog.customodal.com/tag/freight-control)
- [Green Logistics](https://blog.customodal.com/tag/green-logistics)
- [Hawaii](https://blog.customodal.com/tag/hawaii)
- [Hazmat](https://blog.customodal.com/tag/hazmat)
- [In-House Fleet vs Virtual Fleet](https://blog.customodal.com/tag/in-house-fleet-vs-virtual-fleet)
- [Inbound Shipping Skills](https://blog.customodal.com/tag/inbound-shipping-skills)
- [Inventory Management](https://blog.customodal.com/tag/inventory-management)
- [JIT](https://blog.customodal.com/tag/jit)
- [Jones Act](https://blog.customodal.com/tag/jones-act)
- [LCL](https://blog.customodal.com/tag/lcl)
- [Maintenance Logistics](https://blog.customodal.com/tag/maintenance-logistics)
- [Midwest](https://blog.customodal.com/tag/midwest)
- [Oversized](https://blog.customodal.com/tag/oversized)
- [Puerto Rico](https://blog.customodal.com/tag/puerto-rico)
- [Reverse Logistics](https://blog.customodal.com/tag/reverse-logistics)
- [air freight](https://blog.customodal.com/tag/air-freight)
- [all risk shippers protection](https://blog.customodal.com/tag/all-risk-shippers-protection)
- [asset based](https://blog.customodal.com/tag/asset-based)
- [automated audits](https://blog.customodal.com/tag/automated-audits)
- [automated refunds](https://blog.customodal.com/tag/automated-refunds)
- [benjamin lorr](https://blog.customodal.com/tag/benjamin-lorr)
- [broker](https://blog.customodal.com/tag/broker)
- [bullwhip](https://blog.customodal.com/tag/bullwhip)
- [carmack](https://blog.customodal.com/tag/carmack)
- [central wisconsin manufacturing](https://blog.customodal.com/tag/central-wisconsin-manufacturing)
- [cheap logistics](https://blog.customodal.com/tag/cheap-logistics)
- [china](https://blog.customodal.com/tag/china)
- [choose local](https://blog.customodal.com/tag/choose-local)
- [cip](https://blog.customodal.com/tag/cip)
- [coronavirus](https://blog.customodal.com/tag/coronavirus)
- [covid19](https://blog.customodal.com/tag/covid19)
- [cpt](https://blog.customodal.com/tag/cpt)
- [ctb](https://blog.customodal.com/tag/ctb)
- [cybersecurity](https://blog.customodal.com/tag/cybersecurity)
- [dan hendrickson](https://blog.customodal.com/tag/dan-hendrickson)
- [dap](https://blog.customodal.com/tag/dap)
- [dayton freight](https://blog.customodal.com/tag/dayton-freight)
- [ddu](https://blog.customodal.com/tag/ddu)
- [diy shipping](https://blog.customodal.com/tag/diy-shipping)
- [double brokering](https://blog.customodal.com/tag/double-brokering)
- [e-commerce](https://blog.customodal.com/tag/e-commerce)
- [ebol](https://blog.customodal.com/tag/ebol)
- [exporting](https://blog.customodal.com/tag/exporting)
- [factoring](https://blog.customodal.com/tag/factoring)
- [freight damage](https://blog.customodal.com/tag/freight-damage)
- [freight jobs](https://blog.customodal.com/tag/freight-jobs)
- [freightforwarding](https://blog.customodal.com/tag/freightforwarding)
- [from the forest](https://blog.customodal.com/tag/from-the-forest)
- [fuel surcharge](https://blog.customodal.com/tag/fuel-surcharge)
- [fulltruckload](https://blog.customodal.com/tag/fulltruckload)
- [glossary](https://blog.customodal.com/tag/glossary)
- [holiday shipping](https://blog.customodal.com/tag/holiday-shipping)
- [how to switch ltl](https://blog.customodal.com/tag/how-to-switch-ltl)
- [importing](https://blog.customodal.com/tag/importing)
- [inboundfreight](https://blog.customodal.com/tag/inboundfreight)
- [industry 4.0](https://blog.customodal.com/tag/industry-4-0)
- [insurance](https://blog.customodal.com/tag/insurance)
- [insurance claim](https://blog.customodal.com/tag/insurance-claim)
- [last mile](https://blog.customodal.com/tag/last-mile)
- [location](https://blog.customodal.com/tag/location)
- [logistics coordinator](https://blog.customodal.com/tag/logistics-coordinator)
- [low cost shipping](https://blog.customodal.com/tag/low-cost-shipping)
- [maritimeshipping](https://blog.customodal.com/tag/maritimeshipping)
- [michael standley](https://blog.customodal.com/tag/michael-standley)
- [mycarrier](https://blog.customodal.com/tag/mycarrier)
- [newsletter](https://blog.customodal.com/tag/newsletter)
- [non-performance refunds](https://blog.customodal.com/tag/non-performance-refunds)
- [ocean shipping](https://blog.customodal.com/tag/ocean-shipping)
- [onboarding](https://blog.customodal.com/tag/onboarding)
- [our values](https://blog.customodal.com/tag/our-values)
- [outboundfreight](https://blog.customodal.com/tag/outboundfreight)
- [outsource](https://blog.customodal.com/tag/outsource)
- [overview](https://blog.customodal.com/tag/overview)
- [pallet](https://blog.customodal.com/tag/pallet)
- [pandemic](https://blog.customodal.com/tag/pandemic)
- [parcel audit](https://blog.customodal.com/tag/parcel-audit)
- [parcel refunds](https://blog.customodal.com/tag/parcel-refunds)
- [parcel shipping](https://blog.customodal.com/tag/parcel-shipping)
- [partnership](https://blog.customodal.com/tag/partnership)
- [permits](https://blog.customodal.com/tag/permits)
- [predications](https://blog.customodal.com/tag/predications)
- [purchasing management](https://blog.customodal.com/tag/purchasing-management)
- [questions](https://blog.customodal.com/tag/questions)
- [reshoring](https://blog.customodal.com/tag/reshoring)
- [risk management](https://blog.customodal.com/tag/risk-management)
- [rose george](https://blog.customodal.com/tag/rose-george)
- [routing guide](https://blog.customodal.com/tag/routing-guide)
- [save time](https://blog.customodal.com/tag/save-time)
- [sea freight](https://blog.customodal.com/tag/sea-freight)
- [seafreight](https://blog.customodal.com/tag/seafreight)
- [shipment](https://blog.customodal.com/tag/shipment)
- [shipping 101](https://blog.customodal.com/tag/shipping-101)
- [shipping clerk](https://blog.customodal.com/tag/shipping-clerk)
- [shipping costs](https://blog.customodal.com/tag/shipping-costs)
- [skid](https://blog.customodal.com/tag/skid)
- [staff](https://blog.customodal.com/tag/staff)
- [standley](https://blog.customodal.com/tag/standley)
- [supply chain resilience](https://blog.customodal.com/tag/supply-chain-resilience)
- [team](https://blog.customodal.com/tag/team)
- [testimonial](https://blog.customodal.com/tag/testimonial)
- [trade show shipping](https://blog.customodal.com/tag/trade-show-shipping)
- [transportation](https://blog.customodal.com/tag/transportation)
- [transportation management](https://blog.customodal.com/tag/transportation-management)
- [truck broker](https://blog.customodal.com/tag/truck-broker)
- [truckload specialist](https://blog.customodal.com/tag/truckload-specialist)
- [ups shipping](https://blog.customodal.com/tag/ups-shipping)
- [yellow](https://blog.customodal.com/tag/yellow)

#### Recent Articles

[ How Manufacturers Can Lower LTL Costs Without Hurting Service ](https://blog.customodal.com/how-manufacturers-can-lower-ltl-costs-without-hurting-service)

[ When Should Manufacturers Rebid Freight Contracts? ](https://blog.customodal.com/when-should-manufacturers-rebid-freight-contracts)

[ LTL vs Truckload: Which Is More Cost-Effective for Manufacturers? ](https://blog.customodal.com/ltl-vs-truckload-which-is-more-cost-effective-for-manufacturers)

[ How to Audit Your Freight Spend in 30 Days ](https://blog.customodal.com/how-to-audit-your-freight-spend-in-30-days)

[ Contract Freight vs Spot Freight for Manufacturers ](https://blog.customodal.com/contract-freight-vs-spot-freight-for-manufacturers)

[** PREVIOUS ARTICLE ](https://blog.customodal.com/the-hidden-benefits-of-controlling-your-inbound-freight)

[Customodaladmin](https://blog.customodal.com/author/customodaladmin) April 26, 2016

Share:

- [![facebook](https://blog.customodal.com/hubfs/facebook.svg) ](https://www.facebook.com/share.php?u=https://blog.customodal.com/your-transportation-logistics-success-is-determined-by-how-you-use-your-zoom)
- [![twitter](https://blog.customodal.com/hubfs/twitter.svg)](https://twitter.com/intent/tweet?original_referer=https://blog.customodal.com/your-transportation-logistics-success-is-determined-by-how-you-use-your-zoom&url=https://blog.customodal.com/your-transportation-logistics-success-is-determined-by-how-you-use-your-zoom&source=tweetbutton&text=Your%20Success%20is%20Determined%20by%20How%20You%20Use%20Your%20“Zoom”.)
- [![linkdin](https://blog.customodal.com/hubfs/Linkdin.svg)](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.customodal.com/your-transportation-logistics-success-is-determined-by-how-you-use-your-zoom)

![Your Success is Determined by How You Use Your “Zoom”.](https://blog.customodal.com/hubfs/Imported_Blog_Media/84772039_l-min.jpg)

As a kid, I always looked for coin operated telescopes while on vacation.  I loved fiddling with the magnification and focus and it seemed my fascination was never quite satisfied no matter how many coins my dad would put in the machine.  Whether looking out at the Grand Canyon or across a skyscape, it always amazed me how I could change the magnification to enable me to see things so far away. How could those tower viewers magnify that much? Why can’t my eyes see all these details—*in focus, all at the same time *(admittedly an outcropping of my Superman fantasy)! It wasn’t until adulthood that I realized those same questions would exist in the transportation logistics world as well.

From the vantage point of your own Tower Viewer within your company’s transportation logistics, what “magnification” is your telescope setting?

220x: Maximum Detail, Minimum Panorama. Just like the childhood telescope view where you see the minute details like people on the far all of the canyon instead of the overall landscape, your organization is focused exclusively on the details.  Routinely shopping every shipment to multiple carriers, arranging every movement, filling out BOL’s, calling carriers to track shipments enroute, dealing with damage claims or overdue shipments, and generally very, very busy. The problem, however, is very often employees are spending $20 in wagetime to save $10 on a shipment. You’re losing money….but you can’t see it.

50x: Details and Panorama are Both Out of Focus.  You know the critical nature of attention to detail in shipping, yet hate the idea of wasting so much employee time on those details. Employees are still touching every shipment (often multiple times) and continuing to direct every shipment. Perhaps from sheer exhaustion, some are beginning to experiment with using a broker for convenience, because they simply can’t get everything done on their own. At this stage, transportation managers are beginning to see the value of managing their transportation, but recognize the need for a true professional —a Third-Party Logistics (3PL) provider.

1x: The Big Picture is Clear, the Details are Covered.  In a word, Strategic. Now the transportation personnel see logistics as something to manage more than something to do. By considering a long-term partnership with a trusted 3PL, performance metrics allow your organization to manage the entire logistics function with minimal inputs. The organization is not bothered with carrier selection and execution but is instead focused on performance metrics and continuous improvement. Transportation now moves from measuring “tasks completed” to “benchmarks achieved”. And the cost-savings begin to add up.

To learn more about managing your transportation logistics from a panoramic, or strategic, level call or email me to [schedule a free Discovery Meeting](https://customodal.com/contact-customodal/) where we can mutually explore goals and opportunities previously unavailable to small- and medium-sized shippers.

[Controlling Costs](https://blog.customodal.com/tag/controlling-costs) [Dock Management](https://blog.customodal.com/tag/dock-management) [Strategic Logistics](https://blog.customodal.com/tag/strategic-logistics) [Logistics Planning](https://blog.customodal.com/tag/logistics-planning)

## Related Articles

[![Strategic Logistics & Binoculars – Success Is Determined By How Far You “Zoom](https://blog.customodal.com/hubfs/Imported_Blog_Media/strategic-logistics-binoculars.png) ](https://blog.customodal.com/binoculars-strategic-logistics-success-determined-by-how-you-use-zoom)

## [Strategic Logistics & Binoculars – Success Is Determined By How Far You “Zoom”](https://blog.customodal.com/binoculars-strategic-logistics-success-determined-by-how-you-use-zoom)

 As a child, I was always looking for the coin-operated telescopes during vacation trips. I loved fiddling with the magnification and focus, and it...

[Read More >](https://blog.customodal.com/binoculars-strategic-logistics-success-determined-by-how-you-use-zoom)

[Customodaladmin](https://blog.customodal.com/author/customodaladmin)

 Apr 2020

[![Understanding Shiplify and the Benefits of Partnering with a 3PL like Customodal](https://blog.customodal.com/hubfs/Imported_Blog_Media/understanding-shiplify-1.jpg) ](https://blog.customodal.com/understanding-shiplify-and-the-benefits-of-partnering-with-a-3pl-like-customodal)

## [Understanding Shiplify and the Benefits of Partnering with a 3PL like Customodal](https://blog.customodal.com/understanding-shiplify-and-the-benefits-of-partnering-with-a-3pl-like-customodal)

 Shiplify is a significant topic among those involved in the LTL sector.

[Read More >](https://blog.customodal.com/understanding-shiplify-and-the-benefits-of-partnering-with-a-3pl-like-customodal)

[Mike Eberl](https://blog.customodal.com/author/mike-eberl)

 Aug 2024

[![The Ideal Load for an LTL Truck and Why It’s Important](https://blog.customodal.com/hubfs/ideal-load-for-ltl-truck.jpg) ](https://blog.customodal.com/the-ideal-load-for-an-ltl-truck-and-why-its-important)

## [The Ideal Load for an LTL Truck and Why It’s Important](https://blog.customodal.com/the-ideal-load-for-an-ltl-truck-and-why-its-important)

 Customodal CEO Explains The Ideal Load for an LTL Truck and Why It’s important to have the ideal shape of your freight if possible. The ideal load...

[Read More >](https://blog.customodal.com/the-ideal-load-for-an-ltl-truck-and-why-its-important)

[Customodaladmin](https://blog.customodal.com/author/customodaladmin)

 Sep 2021

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Customodaladmin",
    "url" : "https://blog.customodal.com/author/customodaladmin"
  },
  "dateModified" : "2024-09-17T10:44:13.054Z",
  "datePublished" : "2016-04-26T06:15:00.000Z",
  "headline" : "Your Success is Determined by How You Use Your “Zoom”.",
  "image" : [ "https://blog.customodal.com/hubfs/Imported_Blog_Media/84772039_l-min.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.customodal.com/your-transportation-logistics-success-is-determined-by-how-you-use-your-zoom",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.customodal.com/hubfs/CM-TF-Stacked%20.jpg"
    },
    "name" : "Customodal Inc"
  }
}
```