Mike Eberl August 28, 2025
trust matters in logistics

When choosing a logistics provider, it’s tempting to look only at the number on the quote. After all, if one carrier promises to move your freight for less, why wouldn’t you take the deal?

But in logistics, the lowest price often comes with the highest risk. Hidden costs, service delays, and unmet expectations are common when price is the only deciding factor. That’s why trust—not just cost—should be the cornerstone of every shipping decision.

The Illusion of a “Cheap” Quote

In today’s digital age, freight quotes are everywhere—simple, fast, and often misleading. Many shippers learn too late that the “cheapest” option didn’t cover all the details.

For example:

  • An online quote may not specify Incoterms like Delivery Duties Paid (DDP) versus Ex-Works (EXW)—critical distinctions that determine who is responsible for customs clearance, duties, and final delivery.

  • A provider might exclude accessorials such as liftgate service, residential delivery, or storage fees, which get added later.

  • Transit times may be presented as estimates without accounting for real-world factors like congestion, weather, or carrier reliability.

What starts as a “bargain” often ends up costing more—both financially and operationally.

Why Trust and Transparency Matter

At Customodal, we believe logistics is about more than moving freight from Point A to Point B—it’s about building relationships rooted in trust.

When you partner with us, you can expect:

  • Clarity up front: We walk you through quotes and terms so you know exactly what’s included—and what isn’t.

  • Proactive communication: From pickup to final delivery, we keep you informed so there are no surprises.

  • Expert guidance: Our team understands the complexities of freight and Incoterms, helping you avoid costly missteps.

Because when you have the right information, you can make the right decision—not just the cheapest one.

The Long-Term Value of Trust

Logistics is not a one-off transaction; it’s an ongoing partnership. A trusted provider saves you time, reduces risk, and protects your bottom line by ensuring shipments run smoothly and reliably.

At Customodal, we’re not in the business of chasing the lowest price. We’re in the business of helping clients ship smarter—with confidence, clarity, and the peace of mind that comes from working with a partner you can trust.


Bottom line: Price matters—but trust matters more. In logistics, the cheapest option is rarely the best option. With Customodal, you get transparency, expertise, and a relationship built to last.

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